MSC Cruises (Italian: MSC Crociere) is a global cruise line registered in Switzerland and based in Geneva. Owned by the Aponte family, It was founded in Naples, Italy, in 1989.
The challenge brief focuses on attracting new talent to MSC Cruises leveraging the sustainability and environmental actions that distinguish the company. Millennials and Gen Z, highly diverse and technologically literate generations, have a passion and consistent desire to be part of something that delivers a positive impact to the world; a career with MSC Cruises could answer that desire, along with an exciting career in a fastgrowing company.
#WECARE becomes a tool to involve a potential candidate in the communication plan, leveraging the sense of belonging (in accordance with corporate values).
An individual feels included when heard and considered. #WECARE is a statement.
We care about your future, we care about you. One TAG, one claim; the company makes a declaration of intent and the candidate can appropriate it in turn.
Your future is our future; our planet is one, and only one. This establishes a relationship.
We care about your future, we care about you. One TAG, one claim; the company makes a declaration of intent and the candidate can appropriate it in turn.
Your future is our future; our planet is one, and only one. This establishes a relationship.
